SY Lee, the senior vice-president & head of Hyundai Global Design Centre, has earlier worked on brands such as Chevrolet Camaro and Corvette, and Bentley Bentayga and Mulsanne, which have no similarity with the Venue—the car he and his team have designed. “Sub-4 metre is a unique size for an SUV, not seen anywhere in the world,” he says. In an interview with FE’s Vikram Chaudhary, he adds that a major challenge was in ensuring that the Venue doesn’t look like a stripped-down version of the Creta, and so his team “used unique design elements such as rectangular design details and splitting the headlamp at the top and the bottom.” It’s a unique size for an SUV, not seen anywhere in the world. So, it was quite a challenge to design the Venue. But we’ve had great success with the Creta (which is slightly bigger than 4 metres in length), and we used those learnings. All along, we also didn’t want the Venue to look like a cheaper version of the Creta, so for this unique segment we faced unique challenges, but we are happy that we’ve been able to create a distinctive design. In particular, the cascading grille with the criss-cross pattern, I believe, makes the Venue look more expen...